In the rapidly evolving realm of film distribution, aggregators play a vital role in connecting filmmakers with global audiences. Thus, they have become a crucial link between filmmakers and streaming platforms. If you are a filmmaker, what do you need to know about aggregators as you seek to take your film to the next level?
What is an aggregator?
An aggregator acts as a middleman between filmmakers and streaming platforms. Such a company collects films from various producers and distributors and then delivers them to streaming platforms. An aggregator can be crucial in getting independent films in front of a wider audience, as it has established relationships with these platforms.
How does an aggregator work?
The aggregator acquires the distribution rights of a film and prepares it for delivery to streaming platforms. This includes formatting the film to meet the platform’s technical requirements, creating metadata and providing marketing materials. In exchange, the aggregator can take a percentage of the revenue generated by the film.
Benefits of working with an aggregator
Working with an aggregator can be beneficial, as it allows filmmakers to reach a wider audience without having to forge relationships with multiple platforms. An aggregator also handles the technical and administrative tasks, freeing filmmakers to focus on their projects. Additionally, an aggregator can have a team of experts who can provide guidance on marketing and film distribution strategies.
Choosing an aggregator
When choosing an aggregator, filmmakers should research and compare different companies to find the one that best fits their needs. They should consider factors such as the aggregator’s fees, the platforms they deliver to and their track record of success. Also, filmmakers should carefully review the aggregator’s contract to ensure it is fair and transparent.
Aiming to achieve your creative goals
Knowing the role of aggregators can help pave the way for your film to reach its target audience. With legal advice, you may better navigate the complexities of film distribution with clarity and confidence as you aim to achieve your creative goals.